Wednesday, November 12, 2008

Know the most important thing for your clients and give them they have not seen before. Make your product or place with your client in mind and try and solve all the problems they may run into. Clients do not always think of all the steps that are involved in the “journey” or trip of purchase. Make sure that the experience that they have is special to them and fulfils their needs and desires.

I think that experiences and products are very similar and yet different at the same time. Experiences are important because they are tied in with buying the product, but the product is also crucial to the experience. The experience is more important than the actual product. If you provide a good experience customer are more likely to return even if the product is not the best. Customer are not going to come back if they have a bad experience though. Both of these ideas take into account what they consumer is looking for.

I would take the class out to a movie at the rave. We could all get tickets and enjoy a good show. We would also have enough left over to purchase some snacks to share and enjoy. I feel like this experience would be great.

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