One point that I thought was important was that highly used plazas have a higher portion of women. So this mean that a designer needs to take this into account. People are also attracted to other people so designers should take this into account and put their plazas in a popular position. Another good point was that people are not going to go out of their way to get to a place. It has to have a good central location as well. The plaza also had to be viscerally appealing.
The design of urban spaces take more into account the behavioral design. They focus on what the structures do, rather that how they look, even though this is still and important part. They need people to come to the place that they have created ,so they need it to be appealing psychologically. They want people to not have any concerns when they enter a plaza or park. Product are all about how they packaging or outside material make the person feel but in a different sense. They want them to be attracted to their product for a profit not just to attract them to a space.
List for public place
Is easy to access
Provides comfort
Has places to rest
Attracts women more than men (because the men will fallow)
Is in central location.