shopping

This article contains many good points that are very interesting. First the store should take into account who their customer is, if they are male, female or both. Then they can arrange their store, and how their sales people act, accordingly. Next they need to think about the fact that people go to places just because other people do, so popularity is important. Then there is the Decompression Zone where people adjust to the store when they first enter. They also have the tendency to look from left to right to get an impression of there surroundings as they enter. Stores should put good anchor products to the right of the entrance. Also the store should be designed so that it is easy to walk around and affords the customer enough space. Stores should also put high demand items in the rear of their store so the customer has to dive all the way in to get what they want. Stores want their customers to stay in the store as long as possible.
I feel that I have been unconsciously effected by store designs my entire life. I think that most of the ideas that I have discussed above have effected my shopping and purchasing. Lots of people don’t think that they are being manipulated while shopping. We as a society may have figured out some of their tricks; but even if we have, our mind allows those tricks to trick us still. It is just a common practice to manipulate your customer and the better you do so the more successful you can become.
Analyze points
Organization of the store
If it is appropriate for its audience (male/female)
Does it draw the customer in
Does it keep the customer occupied
Does it have a great decompression zone