The store I chose was McDonalds. I think that they have a wide market audience. First, little children love them, but they also appeal to adults and teens who want some cheap fast food. The store has a very warming feeling it has a red roof with gold and white trim. The door is a glass with aluminum trim. It also has a patio out front that is surrounded by a brown fence. They also have their huge iconic sign out front that is know all around the would. when entering the store you are greeted with the sounds of grilling food and humming of their workers. All their meals and items are displayed right over the cashier. They are in bright color with picture of how everyone wish their food came out of the back. The floor is tile which is easy to clean incase of an emergency.
The store tries to portray the idea of a sit down restaurant. They have booths all along the sides of the store. they try to give the idea that their food is inexpensive by promoting the dollar menu. They also seem to want to be a family place with all they toys for the kids and some have the play houses. When have gone into a McDonalds before I had never really notice how quite the customers are. The only thing that they talk about are what they are going to get. There is no much social interaction between people at all. They get their food, then sit to have a very quite conversation between large bites. This was also they part that I found interesting. This is because McDonalds is supposed to be a family dinning place yet the families really don’t speak to each other, defeating the purpose. The other thing I found was that it was a self refill on drinks that is right by the door.